Country singer Lynn Bryant and Headline
Entertainment, a Los Angeles-based apparel marketing company, will
debut a new and unique line of Star Heart clothing at the MAGIC
Show in Las Vegas. Bryant will be on hand at the MAGIC Show
Feb. 12 - 16 to help launch the new line to retailers and to continue
building the Learning For Life story.
Bryant’s fashion line, Star Heart
Designs, was created to help fund the Nancy Ferro Learning
For Life Foundation, a non-profit endeavor that improves learning
skills and guides character development in elementary school children.
The star and heart at the core of the line’s original logo
build upon Learning For Life’s trademark phrase:
Dream Big, Love Bigger.
The Star Heart deal is a first for Bryant,
but it also represents the first time that Headline Entertainment,
the licensee for numerous movies, video games and rock stars, has
geared a line specifically for a charity. The company is affiliated
with the movie The Da Vinci Code, the
video game Guitar Hero, Kawasaki
and—via a licensing agreement with the Signatures Network—such
music acts as Madonna, The Beatles, Kiss and Ozzy Osbourne.
Graphic representations of the new designs will be unveiled in Las
Vegas at the MAGIC Show, which is presented
by the Men’s Apparel Guild In
California February 12 - 16. MAGIC is
the largest men’s apparel retail show in the world. The highly
esteemed show now includes selected women and junior fashions.
“I was compelled to work with
Lynn and Star Heart Designs because I like the graphics, I like
Lynn and I like where she is going,” Headline President
Mike Taylor says. “Learning
For Life has a very positive message, and it really looks after
the kids that it reaches.”
The line, starting with ball caps and T-shirts, is targeted initially
at high-end retailers. A large percentage of the proceeds directly
funds Learning For Life, which currently has programs at schools
in Nashville and Cordova, Maryland. The program is also being introduced
this year in Beverly Hills and is under consideration in Sacramento.
“Obviously we want to help
children with their academics,” Bryant notes. “The
other part of the program that’s equally important for us
is that they build a strong foundation. Learning For Life is seed-planting,
and the seed that’s planted is strong self-esteem, good character,
making the right choices, and then the flower that sprouts from
that seed is confidence for academics, skills on time management
and how to study and how to become a good, sound citizen and human
Bryant displays those same kinds of concerns in the way she lives
her own life. Her debut album, Woman Enough, featured a wealth of
musicians who’ve worked with artists as diverse as Garth Brooks,
Linda Ronstadt and Pink Floyd. Her single “When
You Get To Be You” appeared on the Billboard Country
singles chart and gained exposure on the GAC cable network and CMT.com.
She immediately began funneling much of the proceeds from her music
career into Learning For Life, showing a strong desire even as her
career is germinating to share her success with the community at
large. “Every one of us has
gifts,” she reasons. “Learning
For Life helps kids to find those gifts and fine-tune them.”